Managing expectations

So this week has been all about politics and I mean that in the national and personal sense. Whilst the UK goes through it's very own Managment buyout I have several times found myself presented with a sensitive situation. In three of the cases it was about client expectations - over delivery ( a massive positive for the client but does this mean we did a lot more than was needed or expected and therefore didn't maximise the profit on the job) under delivered ( here the expectations based on our previous work created a sense that we could produce avatar for £1500 - we clearly didn't communicate the limitations of the budget against the asperations of the job) and the third case was no delivery at all because we didn't pin the client down to a brief in time and the oppotunity slipped through our fingers. We are in classic smal business land here, victims of our own success - under valuing our skills to achieve a sale which invariably comes back to bite us on the bum. My Yorkshire roots tell me it's better to be working for nought than doing nought instead of working - but I can assure you my accountant does not agree. As we grow, like a gangly teenager we have to get used to our new form, size and constantly redefine our place in the world and ultimatly our value. Like the new government we won't always get this right but we must stay focused and true to our core values - and manage expectations at whatever level the work is pitched.

The good news is all three films are now moving forward again - politics wins the day.


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Location:London St,Paddington,United Kingdom