A great website

Ok, I won't be the first to write about this but it's a greta little website and it shows how great the web can be..

http://www.foxfromtheinside.com/

It's a cute idea, well executed, some lovely animation then tons of additional video content on top when you search around the inside of the car. This is the future of the web in action and you can only do this with video and animation - you can't write this stuff -

I don't care if it's flash or whatever all i want is for it to work and this does, really well. I'm a bit jealous actually it's a bloody good idea.

End of micro blog

Steve

On the good ship Arcadia

Once again Giggle are taking part in the communications directors forum. an extraordinary event run by Richmond Events. I was introduced to the concept last year by the fabulous Lillian Nolan (a mad Irish lady with whom I have drunk many bottles of wine).
It basically involves trapping hundreds of senior business people, real decision makers with a hungry pack of suppliers, each one trying to tout there wares in an endless procession. If that sounds like your idea of he'll then it probably would be but I have to say that the combination of intriguing location I.e. A boat and the fact that you couldn't escape even if you wanted to ( although my cabin has a wonderful view of the back of a life boat)! Does mean a real atmosphere of acceptance flows over the gathered crowds. They know what's coming and we know they have agreed to it. So in as casual a manner as possible we try to pitch our wares and show why we are the missing link in their communications plan for the coming year.

I do of course believe that Giggle is the missing link to everyones communications plans, but I might be biased there. however we are offering something different to our very experienced competitors and I hope this will set us apart once again.

We did well out of this last year, and I hope to repeat the success this year, and I will try to add something to the blog as we sail somewhere between the isle of white and guernsey I believe.

Now to see if my 3G sim card can deal with a simple little blog post ....

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Location:As above

Show me the budget

I had a really interesting conversation today with one of our larger clients about budgets. They often find themselves working with agencies, very much like us and they struggle to pin the agency down to a budget and this is an attitude that I have always struggled with. The logic goes something like this:
If I tell you my budget you will spend it all!

This sentence is 100% correct, that is not my issue, my issue is of course we will spend all of your budget, because it's your budget. If you don't want to spend that much then surely it isn't your budget!

I know our instincts tell us to try and drive down prices, strike a deal but why? What's the point if in your heart of hearts, or your FD's wallet the will is not there to spend the money, just set the budget lower. I can't see the point in us playing budget tennis for four weeks when we could be working on your project... This is not the same in a tendering process of course, I'm referring to the situation where you are the chosen company.

So creatives and marketing directors stop playing games and let's just get working quicker... I only want to know the real budget and I promise to always over deliver - because that's what we always do at Giggle.


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